"New York Times" cooking starts Free App

Although the business model more participants is always more to a horse to pay for various mobile applications to not give up entirely free distribution to the New York Times is obtained.

The publisher has announced the launch of the new free application cooking, NYT, offers recipes, tips and tutorials from the archives of the great epicurean venerable publication states.

NYT covers over 16,000 recipes for browsing and searching available, with features like a recipe box, allowing users to record revenue and then on the various platforms; Improved search, including options to search the kitchen, nutrition and the type of food; Share recipes with suggestions based on browsing history went from a user; Collections of recipes with carefully selected recipes organized around topics such as "What shall I cook with this material from the farmers market?"

The new application has to "learn to cook" a function with video demonstrations of useful cooking techniques, assessment and exchange of e-mail integration and the role of Twitter, and now supports iOS8 widget that allows users access to updates and content recommendations by its Notification Center iOS8. Finally, users can also subscribe to the NYT cooking Newsletter, an electronic update delivered three times a week, highlighting seasonal dishes.

The launch of the NYT kitchen is sponsored by Chobani, which will introduce a new unit of the original advertising "recipe cards" with custom content for the brand.

Among other things, the new kitchen NYT app the next section rebranding to eat in front of the New York Times, which will take place this fall educate.

As mentioned earlier, the New York Times has also increase the introduction of many specific applications as part of their strategy, revenue from digital traffic. In June he announced the review of the New York Times, which provides a separate subscription for the entire NYT coverage, as well as a continuous supply NYT commentary and aggregation of opinions and comments from other reliable sources view. Subscription price is $ 6 for every four weeks, much less than other options.

In April, the company launched another cheap option NYT now digital, a new application, the $ 8 for four weeks of access and allows subscribers to greater NYT content, such as videos, infographics and slideshows and content on how to access the Web.